What Google rating do salons in Chicago need to stay competitive?

By Max Zhou · Last updated

Salons in Chicago average 4.8 stars across 370 Google reviews (median, based on analysis of 14 businesses, 4/30/2026). 100% of businesses score above 4.5 stars — those businesses see measurably higher inquiry rates.

  • Businesses analyzed: 14
  • Average Google rating: 4.81★
  • Median review count: 370
  • Share above 4.5★: 100%
  • Share below 4.0★: 0%
  • Top performer: Gold Beauty Salon (5★, 828 reviews)
Comparison: median vs. top performer across 14 salons in Chicago.
MetricSalon in ChicagoTop performer
Google rating4.81★5.0★
Review count370 (median)828
Reply rateEst. <20%~95%
Share 5-star100%100%

Frequently asked questions

How many Google reviews does a salon in Chicago need?
Median in Chicago is 370 reviews. To rank in the top 25% of businesses in your category, aim for at least twice that — around 740 reviews.
How do I get from 4.0 to 4.6 stars on Google?
Two levers: systematically request reviews from happy customers (QR code at the point of service works best) and intercept unhappy feedback privately before it becomes a public 1-star review. Our pilot customer Sakura Hagen went from 4.0 to 4.6 in 6 weeks this way.
Is AI auto-reply to Google reviews GDPR-compliant?
Yes — provided data is processed in the EU and no customer PII beyond what Google already displays publicly is used. Starise meets both standards.
How much does review management cost?
Starise Standard is $59/month per location including unlimited AI replies, QR code, and dashboard. 7-day free trial, no credit card.
How fast will my Google rating improve?
Typically 4-8 weeks. Speed depends on your customer volume and starting rating. Lower starting scores improve fastest.

A data-driven analysis of 14 salons in Chicago. We aggregated public Google review data to show where the median sits, who the top performers are, and what underrated businesses can do to close the gap.

Top 10 Salon in Chicago

  1. 1.Gold Beauty Salon5.0828 reviews
  2. 2.ELEGANCE HAIR SALON & BARBERSHOP5.0781 reviews
  3. 3.GC By George Charles - Salon, Spa and Nails4.91144 reviews
  4. 4.Chicago Avenue Salon4.9231 reviews
  5. 5.Good Beauty Hair Salon Chicago4.9199 reviews
  6. 6.Swerve Salon & Spa4.8615 reviews
  7. 7.Gordon Salon Lakeshore East4.8542 reviews
  8. 8.Top Hair Salon4.8324 reviews
  9. 9.Salon 833 Chicago | Custom Hair Color, Hair Cutting , Hair Extensions4.8201 reviews
  10. 10.Beauty Secret Salon & Spa4.8101 reviews

Run a salon in Chicago?

Your competitors average 4.8★. With Starise you can reach 4.5+ in six weeks. See the Sakura Hagen case study.

More analyses